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Don’t agree? Please ask your wife Paul Posluszny Elite Jersey , husband or significant other—in other words, the nearest typical consur—to answer the following 7 questions: 1. Does viewing pop-up ads on your puter curl your toes in orgasmic delight? Yes or No? 2. Does a mailbox filled with junk mail cause your palms to itch and sweat with nervous anticipation? Yes or No? 3. Do you suffer from outbursts of violent anger when a TV rcial is interrupted by a TV movie? Yes or No? 4. Do you prance around the parking lot with ecstatic abandon whenever you find a flyer on your car’s windield? Yes or No? 5. Does keeping a phone next to your soup spoon on your dinner table (for fear of missing the next telemarketer’s call) help your digestion? Yes or No? 6. Do you drink pots of blk coffee at 10 pm so you can stay awake to watch 30-minute inforcials at 4 am? Yes or No? 7. Do you drool at the thought of spending $300 on an iPhone just so you can see intertive ads on its big, cool screen? Yes or No? Have I made my point? Yes or No? Advertising is dead. If you’re a marketer... save your money. Consurs have been over-advertised to and over-sold. Unless you’re conducting a white sale, fire sale or going out of business sale—and halving or quartering your prices—advertising won’t get you a bang, a whimper or a nickel for your buck. Not anymore. The only ads that still earn their keep are those in newspapers and on supermarket windows that read: Big SALE Buy 1 Can of Campbell Soup for 89 Cents and Get a 2nd Can—FREE! Supplies limited! (or sothing like that) Beyond that, the first retion most consurs have when viewing any other type ad is not to believe anything it says. And if they have no need, desire or knowledge of you, your product or your service, their second retion is to play basketball. Their arm and hand muscles reflexively contrt, causing them to roll up your ad into a tight little ball and oot for the nearest basket. Beware the Consur’s Anti-Ad Third Eye Because the consur has bee so desensitized to advertisents in general, if you don’t ove your ad, sales letter or flyer directly and firmly into their hands—they won’t even notice it. It’s as if they’ve developed an anti-ad third eye that instinctively alerts them to an ad’s presence and then imdiately oot’s a signal to the brain—instructing their other o eyes not to see it. For example... How often, when surfing the web, have you run ross a web page with a bright red, 40-word, one-sentence headline, ending with an exclamation mark or o or three? Unless you’re searching for that particular web page, the average information-seeking web-surfer will imdiately recognize that site as an ad, and click away—without even reading o words of it. The sa thing happens when reading the newspaper, or driving past a billboard on the highway...consurs simply refuse to look at the ads. So What’s a Marketer to Do? Advertorialize! Huh? I’ll explain... The suess of the inter has proven one thing above all else. Human beings, which includes consurs, are addicted to information. Google, the inter version of a library card catalog, exists, thrives, dominates and will eventually own the world, because consurs are in a constant Authentic Geno Hayes Jersey , never-ending search for more and more information. And why do consurs want ever more information that will convince, pel and persuade them to a certain point of view? So they can make the most efficient, prudent and intelligent choice about whatever it is they want to own, possess, consu or BUY. Yes, BUY. Though consurs hate to be sold; they still love, nevertheless, to BUY. And their decision to buy is most effectively influenced when they are provided with information that supports, confirms and increases their already resident desire to BUY! Enter the Advertorial The advertorial is an ad disguised as an editorial. A cunning wolf in eep’s clothing. It’s roughly 80% useful, pelling and persuasive information and 20% sales pitch. It will never ntion the na of the product, its features or benefits in the headline. Because that would be too obvious—it would scream ad and will imdiately tivate the consur’s anti-ad third eye. Instead, in a newspaper, in a direct mail promotion, or on the inter the advertorial will attrt attention and readerip by rely dangling the tantalizing promise of free tionable and profitable information... if the reader will only continue to read on. An advertorial headline won’t scream: LOSE 10LBS OF FAT IN 10 DAYS OR YOUR MONEY BACK!! Instead, the advertorial headline will read: John Hopkins Research PhD discovers tive ingredient in ice cream that causes rapid weight loss. Then the advertorial will proceed to ow and prove, in pseudo-journalistic faion, the What, Why, Who, Where and When of how the product or service does precisely what the consur wants and needs. The advertorial delivers valuable, docunted information that relentlessly leads the reader to the inevitable conclusion that the solution to their problem or need is... whatever it is you’re selling. It doesn’t look, taste or sll like an ad, and the consur’s anti-ad third eye will never see it ing. Try it... you’ll like it.Barry A. Densa is one of Arica’s top freelance direct response copywriters. Visit .WritingWithPersonality. and see how Barry easily and quickly converts prospects into buyers using “salesmanip in print”. And while there, sign up for his highly regarded FREE ezine: Marketing Wit & Wisdom! The people suffering from hemorrhoids will search for the best herbal treatnt for piles or hemorrhoids. It is reported that hemorrhoid is a condition which ours in the rectum part of the body. It is characterized by intense pain, bleeding and difficulty in.